Emerging Markets Risks: Transparency, Rule-of-law, Currency Stability
The real old-fashioned-style bike horn with long trumpet and rubber bulb sounding outside means that the Fan Milk ice-cream bicycle is close by. For the past fifty years and in the heat of sub-Saharan Africa, the Pavlovian association between the horn and the quenching ice cold ice cream has been building millions of loyal customers.
How do you build a business that can provide ice cold products in a hot sub-Saharan climate?
Erik Emborg, a Danish entrepreneur, came with the idea of a frozen treat during his several visits in the 1950s to the Gold Coast then. His dairy skills and ability to source milk powder from Denmark were the foundation of what became a 7-nation (Ghana, Nigeria, Togo, Cote d’Ivoire, Liberia, Benin, and Burkina Faso) operation with more than 25,000 employees, agents and vendors today.
Abraaj Capital, a Dubai-based investment company, in 2013 paid over $350m according to the FT “making it the largest-ever private equity transaction for a fast-moving consumer goods company in Sub-Saharan Africa, outside South Africa.”
The Investment Fund for Developing Countries (IFU) takes pride in showcasing the success of Fan Milk. Prior to Abraaj’s takeover, some reports say company turn over three quarters of 2013 were a billion DKK (108m USD) a year and made 90 million DKK (13m USD) in profit in 2011.