An Introduction to Behavioral Economics – Ashesi Economic Lecture Series (AELS)

Ashesi University College is perched atop a hill overlooking Greater Accra on one end and  Berekuso on the other in the Akuapem mountains, standing as a beacon.  I had the honor of giving a talk at the AELS on November 15th 2017. Here’s a copy of my talk:

An Introduction to Behavioral Economics – Ashesi Economic Lecture Series (AELS) 20171115

About Ashesi Economics Lecture Series:

“The Ashesi Economics Lecture Series (AELS) and its accompanying journal was initiated by Dr. Stephen Armah, Assistant Professor at Ashesi, in 2009. The Ashesi Economics Lecture Series, the first academic lecture series at Ashesi, were aimed at giving faculty, students and the wider Ashesi community the opportunity to engage active researchers on their research work. It was also aimed at bringing experts in academia to Ashesi’s campus to speak on various economics related issues. Presenters at the AELS are encouraged to submit accompanying academic articles for publication subject to review in the AELS journal.”


A Frozen Ice Cold Drink In Blistering Hot sub-Saharan Africa

Emerging Markets Risks: Transparency, Rule-of-law, Currency Stability

The real old-fashioned-style bike horn with long trumpet and rubber bulb sounding outside means that the Fan Milk ice-cream bicycle is close by. For the past fifty years and in the heat of sub-Saharan Africa, the Pavlovian association between the horn and the quenching ice cold ice cream has been building millions of loyal customers.

How do you build a business that can provide ice cold products in a hot sub-Saharan climate?

Erik Emborg, a Danish entrepreneur, came with the idea of a frozen treat during his several visits in the 1950s to the Gold Coast then. His dairy skills and ability to source milk powder from Denmark were the foundation of what became a 7-nation (Ghana, Nigeria, Togo, Cote d’Ivoire, Liberia, Benin, and Burkina Faso) operation with more than 25,000 employees, agents and vendors today.

Abraaj Capital, a Dubai-based investment company, in 2013 paid over $350m according to the FT “making it the largest-ever private equity transaction for a fast-moving consumer goods company in Sub-Saharan Africa, outside South Africa.”

The Investment Fund for Developing Countries (IFU) takes pride in showcasing the success of Fan Milk. Prior to Abraaj’s takeover, some reports say company turn over three quarters of 2013 were a billion DKK  (108m USD) a year and made 90 million DKK (13m USD) in profit in 2011.